Public Relations
Beginning in January of 2021, I worked as a public relations consultant for Animals as Natural Therapy (ANT). As a nonprofit, ANT did not have all the necessary resources to spend on public relations materials. I had the unique opportunity to shape their brand, goals and voice. I partnered with another student to create a branding guide, TikTok media kit, op-ed best practices and other works.
Animals as Natural Therapy
Branding Guide
This branding guide was created to define best practices going forward for ANT. Graphic design done by me, content collaborated on with partner.
Animals as Natural Therapy
TikTok Social Media Plan
A goal of ANT was to push for a younger type of donor, so TikTok social media plan and later one TikTok were created. Included in this guide: Do's and Don'ts, people to follow and a posting schedule.
Animals as Natural Therapy
Public Service Announcement
This radio PSA, available on SoundCloud, was great practice for me in terms of audio editing.
Animals as Natural Therapy
Opinion Editorial Guidelines
This document included best practices for submitting Op-eds, research-based on newspapers in the area and an example of a guest commentary about Veterans.
Animals as Natural Therapy
FAQ
This FAQ was created after seeing the need to answer my own questions when taking ANT on as a client.
Animals as Natural Therapy
Feature Pitch
I created this feature story pitch based on conversations with my client about upcoming ANT events.
Yeoman_VIDEOpPSA_21FEB_2022 (1) (1)
Animals as Natural Therapy
TikTok & Poster Public Service Announcement
Both of these PSAs were a joy to make. I have lots of experience with Adobe Premiere Pro and InDesign.